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When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…
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Temu’s aggressive digital advertising in Pakistan is shaping the perception that it’s a game-changer for affordable online shopping in a market as price-sensitive as ours. The global platform, owned by e-commerce giant PDD Holdings, offers steep discounts on a wide variety of goods, from basic household items to electronics and accessories. However, what is being…
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In a sharp escalation of regional tensions, India’s military launched missile strikes targeting multiple locations within Pakistan, including Kotli, Bahawalpur, and Muzaffarabad. The attacks, described as “cowardly” by Inter-Services Public Relations (ISPR) Director General Lt Gen Ahmed Sharif Chaudhry, were carried out from within Indian airspace without breaching Pakistan’s territorial integrity. The strikes hit sensitive…
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Temu, the international shopping app known for its eye-catching discounts and relentless advertising, is facing increasing criticism in Pakistan. Already under scrutiny in the United States for allegedly product dumping and facing antitrust complaints in Europe, the company is now being called out by Pakistani consumers for misleading marketing, poor product quality, and a lack…