When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…

Temu’s aggressive digital advertising in Pakistan is shaping the perception that it’s a game-changer for affordable online shopping in a market as price-sensitive as ours. The global platform, owned by e-commerce giant PDD Holdings, offers steep discounts on a wide variety of goods, from basic household items to electronics and accessories. However, what is being…

In a sharp escalation of regional tensions, India’s military launched missile strikes targeting multiple locations within Pakistan, including Kotli, Bahawalpur, and Muzaffarabad. The attacks, described as “cowardly” by Inter-Services Public Relations (ISPR) Director General Lt Gen Ahmed Sharif Chaudhry, were carried out from within Indian airspace without breaching Pakistan’s territorial integrity. The strikes hit sensitive…